Post on 12-Apr-2017
Let’s meet
Traffic: 2,5 Millions /year.
Peak Period: Lunch time Peak Month: December
The first Cinema in Portugal with Dolby ATMOS sound
The first cinema in Portugal with HFR Digital projection (2D e 3D)
Concept: High Quality @ Low Cost or Low-Cost Premium
Low Cost Cinema (no restrains or fidelity) Target: Young (15 – 34 years) Movies: Filmes Bolckbuster (target) Movie booking: High Rotation (new movies every weeks) Location : Central Lisbon - Saldanha Residence - 2 rooms ( 200 + 150= 350 seats) Concession: New Concept– “easy choice” - One size (drinks & Pop Corn)
. New Concept (Low Cost Cinema) . Fix Price (4€ for 2D or 3D) . Fixed Low Cost (no restrains or fidelity needed) . High Image and Sound quality . Economic Crisis (demand for Low Cost) . Standard Cinema offers – Exhibition . Old fashion competition image
What we do?
High promotion and digital communication
What they say?
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Brand integration and engaging with the Cinema Experience. Brands affinity with the Cinema Target.
Sala Vodafone