Renato

Goulart PMD Market Development, Latam

Wesley Barbosa PMD Market Development, Brazil

One team

Client Agency

Power Editor

‘Nós não iremos construir tudo!’

Preferred Marketing

Developers

“Tornando o marketing mais simples e eficaz

através de parcerias tecnológicas”

A community of

best-in-class

developers focused

on making social

marketing easier

and more effective

45+ Países

Disponibiliza de soluções de marketing

customizadas, construidas para encontrar

os objetivos de negócios dos clientes

Entrega melhores performances

e resultados

Cria eficiência em compra de Ads

e gerenciamento de Páginas

www.facebook.com/PMD

PMD automation

A PMD tests & scales, identifying pockets of success. For example, an online retailer’s ‘red dresses’ campaign may show strong results.

The PMD then creates multiple subsets of the ‘red dresses’ campaign to test

PMD automation

Test

Targeting

options

The ‘red dresses’ subsets are automatically created by the PMD’s tool.

Multiple variations of the creative, messaging and targeting can then be used to drive further performance improvements.

This process of test, optimise and scale happens in near real-time at great scale, automatically.

Red Dresses Long Red dresses

Short Red dresses

Casual Red dresses

Formal Red dresses

Test

various

images

Test

various

creative

Pages PMDs help advertisers manage its presence on

Facebook

Ads PMDs help advertisers and agencies manage

advertising campaigns on Facebook

Apps PMDs build advanced platform integration for

brands

Insights PMDs provide dashboards that helps

advertisers on the decision making process

One team

Client Agency

One team

Client Agency PMD

HACKATHON

Informações: PMD:

https://developers.facebook.com/docs/

preferredmarketingdevelopers/

E-MAIL: wesleyb@fb.com

Thank You